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Research reports

Qualitative research on storage radiator advertising

The research was required to testout the acceptability and credibility of this claim, andsome alternative ways of expressing the cost advantage ofoff-peak tariffs.The specific objectives were:1. To establish consumers' expectations of whatstorage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on storage radiator advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-storage-radiator-advertising


Research reports

Quantitative research on Lyons Maid 'Caterpillar'

Lyons Maid has developed a series of different productsin the area of 'lce Pops' all of which would be marketedat a higher price than the lp. 'lee Pops '. Previousresearch has demonstrated that a 'Caterpillar' version ofthe product does have appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Quantitative research on Lyons Maid 'Caterpillar'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-research-on-lyons-maid-caterpillar-


Research reports

Qualitative research on acceptability of a liquid laundry detergent 'Carico'

This research was undertaken to assess the potential consumerinterest in the 'Carica' concept and to provide pointers on the optimum forms of positioning (packing, description,advertising) for it. The research described here is a preliminary probe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on acceptability of a liquid laundry detergent 'Carico'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-acceptability-of-a-liquid-laundry-detergent-carico-


Research reports

Qualitative research on a new square 1 litre orange squash pack for Sainsbury's

A new square 1-liter bottle has been designed forSainsbury's squash. It is made of translucent thickerpolythene by contrast to the present round, clear bottleand does not resemble other 25t oz or 35 o z packs . Itcould also be considered for use with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on a new square 1 litre orange squash pack for Sainsbury's . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-square-1-litre-orange-squash-pack-for-sainsbury-s-


Research reports

Qualitative research into 'laughter' fragrance

Yardley are interested in entering the medium-pricedfragrance market in competition with Revlon, Estee Lauder, Faberge, etc and during 1976 intend marketing in the UK,under their own company name, a new fragrance called'Laughter'. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research into 'laughter' fragrance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-fragrance


Research reports

Report on qualitative research on new Cracknel bars

Four new bars have been developed by Rowntree MackintoshLtd. consisting of layers of cracknel with e soft flavoredfilling. The objectives of the research reported here were to assessthe likely acceptability of the bars in product terms toconsumers of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Report on qualitative research on new Cracknel bars. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-new-cracknel-bars


Research papers

Manufacturer-retailer interface

A manufacturer who is aware of each Multiple's company philosophy is in a good position to present new products in the light of that knowledge, and to emphasise those aspects that will most readily attract a favourable response. But a company...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: Richard A. Westwood, John Palmer, Brian C. Pymont
August 1, 1975
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Citation

Westwood, Palmer and Pymont (1975a, August 01). Manufacturer-retailer interface. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/manufacturer-retailer-interface


Research reports

Qualitative research into the visual appearance of carcass meat and meat approximations

Colworth Research Laboratory is currently progressingthe development of approximations to natural meat usingvegetable protein and reformed carcass meat.In order to act as a guide to development, informationis required into the visual criteria which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
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Citation

, C. (1975a, July 08). Qualitative research into the visual appearance of carcass meat and meat approximations . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-visual-appearance-of-carcass-meat-and-meat-approximations-


Research reports

Qualitative research on printed Smarties

Rowntree Mackintosh has produced an alternative toStandard Smarties, in the form of Smarties with Facesprinted on them. The research reported here was conductedin order to identify the acceptability and interest levelsof Smartie Faces, either as an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 10, 1975
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Citation

, C. (1975a, March 10). Qualitative research on printed Smarties. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-printed-smarties